The Belstaff flagship is now open at 203 Regent Street. The relocation is part of the ongoing retail expansion plans, as Belstaff continues to present its community first retail concept. Following on from the reopening of the brand’s Spitalfields store in March, the Munich relocation to Residenzstrasse in May and most recently the Glasgow relocation to Ingram Street, the partnership with award-winning design consultancy Brinkworth now delivers the most important retail project to date, on the corner of Regent Street and Conduit Street.
The relocation coincides with the 200 year anniversary of Regent Street, which is owned by The Crown Estate. Continually evolving, Regent Street, home to an eclectic mix of iconic British and International brands and flagships, attracts over 50 million visitors a year. The cross-generational appeal of Belstaff will be reflected in the contemporary and inclusive mix of brands offered within the street. Regent Street is London’s distinctive home of fashion, dining, wellness and lifestyle.
Located next to London’s energetic and eclectic Soho, the curious mindset of this neighbourhood will be reflected in the store, presenting a new era for the nearly one hundred year old brand. Belstaff Regent Street is a place for discovery, shopping and entertainment. The interactive space can be transformed from a retail environment in to a community hub. With all fixtures on castors, Belstaff plans to host an ongoing series of curated events with guest hosts along with special screenings, panel discussions and podcast recordings. Key figures of the Soho community will collaborate on the opening event, curating the food, music and entertainment.